Timex Takes a Lickin’ and Keeps On Tickin’


Since the 1950s, Timex has been known to many as the brand that “takes a lickin’ and keeps on tickin’.” Beginning today, however, that will change, as Timex is poised to launch one of its largest-ever marketing and rebranding initiatives.

“Our objective in developing our new positioning and advertising campaign was to help this generation rediscover Timex,” said Paolo Marai, President, Timex Business Unit. “We wanted to communicate that our brand is relevant by leveraging what has made us great for the past 160 years – that Timex is truly timeless and that Timex watches are classics and never go out of style. ‘Wear it Well’ does exactly that.”

If you need help with fixing your watch, trust a professional.

Times Ticking has been in operation for more than 30 years, since 1982. We have performed watch repair for customers both locally and internationally. If it Ticks! We KNOW it! Our team of watch repair technicians have a combined experience in watchmaking of over 120 years.


Close Menu